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History
of Timeshare
The Timeshare Guys Time Share Learning Center
Timeshare in
the Sixties
The decade of the sixties was a carefree time, with
love and peace the watch words for the young generation.
The growing popularity of package vacations pushed
back the boundaries of foreign travel for millions
in the western world.
Man landed on the moon
and overseas vacations grew in popularity as commercial
jets helped revolutionize the travel and tourism industry.
In the French Alps an
enterprising hotelier began to market the world's
first timeshare development with the slogan, "No
need to rent the room, buy the hotel - it's cheaper!"
Timeshare in
the Seventies
In the seventies, the fashion world reached new excesses
for the young generation, with platform shoes and
flares often being the order of the day. Cold war
politics prevailed as the superpowers struggled for
supremacy and the global economy was rocked by two
oil crises. This latter development made travel expensive
and forced a change in vacation habits.
In the United States,
the concept of timeshare was launched, initially in
Florida, before spreading to other vacation hot spots
across the country. In 1974 the vacation exchange
company RCI was established in Indianapolis, providing
the missing link - flexibility - that consumers were
looking for.
Timeshare in
the Eighties
The 1980s were the boom years when entrepreneurs and
major corporations made and lost fortunes. The personal
computer revolutionized business and leisure habits.
More people took more
vacations - and as more people saw the benefits of
timeshare, the concept spread to Europe with spectacular
success, notably in Spain and Portugal.
By 1990 there were 2,357
timeshare developments worldwide and well over four
million owners savoring the delights of this still
relatively new kind of vacation.
Timeshare in
the Nineties
The timeshare industry
continued to expand at a rapid rate throughout the
1990s, with new markets opening up in Asia and Eastern
Europe and consolidation prevalent in the established
markets of Western Europe and North America.
Firmly established as
a key sector of the mainstream vacation market, the
multi-billion dollar timeshare industry continued
to attract both modest entrepreneurs and mighty corporations.
Some of the world's biggest names in the hospitality
and leisure sector realized the wisdom of pursuing
timeshare interests -Hilton, Sheraton, Disney, Ramada,
Four Seasons, Hyatt, Westin, Ritz-Carlton and Radisson
became active industry participants in the 1990s.
Timeshare Today
By the turn of the
century millions of timeshare owners, their families
and friends, were firmly ensconced in the timeshare
vacation lifestyle, making the timeshare industry
a phenomenal success. Today, the global reach of timeshare
resorts is nearly 5,400 resorts in more than 100 countries,
from Spain to China, Mexico to South Africa, attracting
leisure travelers who recognize the benefits of owing
timeshare.
Timeshare owners come
from over 270 countries but more of them live in the
United States than anywhere else in the world - 45%!
In fact the US has the lion's share of timeshare resorts
- over 1,590. And that accounts for more than 29%
of the total worldwide.
In the western world,
timeshare is now a highly organized and regulated
industry. Trade bodies such as the American Resort
Development Association (ARDA) and the Organization
for Timeshare in Europe (OTE) work to apply codes
of conduct and ensure that expansion is based on sound
commercial practice and ethical standards.
There is also considerable
regional, national and international legislation in
place which aims to help protect the rights of potential
purchasers and discourage the use of high-pressure
sales tactics.
The worldwide timeshare
industry looks set to grow in popularity and log record
sales in the months and years ahead. Social trends
mean more people have more time and money to devote
to travel and the concept of vacation ownership. In
many parts of the world, regulation has given timeshare
a firm footing, helping to reassure and protect purchasers
with a series of consumer protection measures.
Since its inception, timeshare
has undergone a metamorphosis, according to Timeshare:
Coming of Age, an independent report published in
October, 1999. With the advent of the points-based
system, the original real estate concept has been
transformed into "a flexible, pre-paid vacation
membership concept, placing timeshare where it belongs
- in the mainstream of travel, tourism, hospitality
and leisure".
In 10 years time, who
knows where the next development will be?
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